Why We Collect and How We Use Customer Information

Master Driving School collects, stores, and uses information about you for the following reasons :

• To establish, maintain, and improve our customer relationship with you and to provide you with offers, incentives, marketing programs, or promotional material about us and our products and services, such as coupons and brochures
• To more effectively market our driver training products and services by better understanding your needs and preferences
• To improve the driver training products and services we offer through customer surveys conducted by us and participation in market research studies conducted by third parties
• To provide you with the services you request and to respond to your comments, concerns, or requests for information through our website
• To provide you with offers and information about related products offered by others which we think may be of interest to you
• To meet our legal obligations, assist in law enforcement purposes, and protect the business interests of Master Driving School and our customers

How we collect customer information

Directly From You

• We obtain information directly from you such as when you complete our customer surveys or participate in a contest, focus group, or other promotion, campaign, or event. We may also obtain information directly from you through our website.
• If you do not want us to use this information to contact you for sales or marketing purposes or to request you complete a survey with respect to your experience and would like to limit our use of this information solely to the administration of your training, please contact us at Master Driving School a Head Office 226-777-6000.

From Other Parties

• We may purchase or acquire a list of names and addresses, which may include your name and address where you have given your consent, from list vendors to send promotions or product information to the names on the list.
• We also have relationships with third parties with whom we conduct joint marketing activities such as contests through which we may obtain your name and address and other information about you with your consent. These activities clearly identify the other parties involved and provide information about their privacy practices. Any such other parties are bound by their privacy policy, not ours.

How we collect information on our website

When you visit our website, we do not collect any personally identifiable information about you unless you provide it to us. All the information on our site is available for you to review without giving us any personal information. If you do not agree with our privacy policy, please do not provide us with any personal information through our website.

Non-personally Identifiable Information

• Through our website, we collect non-personally identifiable information. This means that we do not track this information on an individual basis that identifies you but rather collect this information on an aggregate basis that includes all site visitors.
• Your visit automatically generates session log data consisting of the Internet Protocol (IP) address from which you came (which contains no personal information), the website that referred you, the pages you visited, the date and time of those visits, and the amount of time spent on our website.
• We use this information to perform analytics on users' experience while using the site and to improve the functionality of our website to better meet user wants and needs, identify popular features, and measure site activity including peak site usage times, page visits, and click-throughs.

Cookies

• This site uses cookies.
• A cookie is a small piece of data, not code, that a web server asks a browser to store. If you agree, your browser adds the data in a small file or in memory.
• The purpose of a cookie is to keep track of the user ID given to you. The cookie does not tell us who you are, your e-mail address, or any other personal information about you.
• Cookies are used to optimize your online experience and track general website statistics by the user.
• The use of cookies is an industry standard and you will find cookies on most major websites.

Collection and Use of Personally Identifiable Information on Our Website

• At times we may conduct voluntary online surveys to obtain your feedback.
• We request an email address as a means of contacting you.
• Any personal information collected is used as set out in this Privacy Policy.

Links to Other Websites

• Our website may contain links to other websites.
• We encourage you to review the privacy statements of all sites you visit, including those whose links are provided, so you can understand how those sites collect, use, and share your information.
• We are not responsible for the privacy statements, content, or data handling practices on other websites.

Electronic Mail Sent to Us That Contains Personal Information

• You may decide to send us personally identifying information in an email (for example, in a message about your Master Driving School experience).
• We will only use this personal information to identify you as a customer and to determine how to respond to your email and try to resolve the matter identified in the email.

How to Contact Us and Concern Resolution

If you have any questions, comments, concerns, or complaints about privacy and the handling of your personal information, please contact us at our Head Office 226-777-6000, or e-mail us at support@masterdrivers.ca

You may also write to us at:

• Attention: Privacy Officer
• Master Driving School – Master Drivers
• 500 Fairway Road South, 203
• Kitchener, ON N2C 1X3

We are committed to working with you to obtain a fair and rapid resolution of any complaints or disputes about privacy and the handling of your personal information and are happy to respond to your questions and comments. If you have completed the above process and we have been unable to resolve your concern, you may file a complaint with the appropriate provincial privacy officer. For more information, please go to https://www.priv.gc.ca/en/.